Through my work developing social media content for individuals and organizations, my academic art and design exhibits, and my freelance photography, I cultivated a reputation which resulted in an opportunity to design the company logo for Ostaria, a new hotel property development in Jordan. I worked closely with the owners of this establishment to understand the general marketing strategy, specific brand image and positioning, as well as the visual aesthetic the owners sought to achieve. Through an extended collaborative process, I submitted numerous designs for review, developing each logo in response to client feedback and preferences. The final logo design is used for all branding materials, including the company stationary, business cards, indoor and outdoor signage, websites, social media platforms, all on-premise materials, etc.